In This Issue:
Visit the World Golf Village
World Golf Village, home to the World Golf Hall of Fame, has launched a redesigned Web site at www.wgv.com. The Web site features a fresh look, new navigation and modernized content for the 6,300-acre resort and residential destination in St. Augustine, Fla.
The site offers a variety of rich media components, including a dynamic home page that highlights the various aspects of World Golf Village, clickable Hall of Fame member photo galleries and ever-changing factoids on the game's greatest players and contributors.
"We chose The Robin Shepherd Group for our redesign because of the company's knowledge of the World Golf Hall of Fame and the Village," said Jack Peter, Senior Vice President and Chief Operating Officer of the World Golf Hall of Fame. "They have a superior creative team and a great group of talented professionals," he added.
The World Golf Hall of Fame section also offers comprehensive information on each member, including a complete list of career victories and other significant achievements, as well as extensive information on the museum and the annual induction ceremony.
Each section allows users the ability to quickly navigate to desired information, and also provides the ability to book vacation packages.
The site's new layout of the World Golf Hall of Fame IMAX Theater schedule and the World Golf Village calendar of events offers a wide scope of information on upcoming movies and activities throughout the year. By simple selection of the preferred month and day, visitors and community residents can access details of happenings or movie synopsis.
Find it on the Web – The World Golf Village - www.wgv.com
A Brand You Can Bank On
This time last year, the venerated banking company ABC Bancorp pulled the trigger on an initiative it had been planning for months. After six decades of operating as a bank holding company and amassing an impressive roster of community banks throughout the Southeast, ABC Bancorp united their independent and individually named banks into one bank, and under one brand. The launch of the new Ameris Bank brand was a big success, embraced by both internal and external audiences. The successful transition was a sign of things to come. We accompanied the launch with a branding effort to introduce the Ameris name, brand and core values to the public. TV wasn't part of the mix, but newspaper, direct mail, outdoor, radio, and a smattering of strategically placed Web banners were.
The big switch paid off with big rewards: in the last year, deposits at Ameris Bank have grown 25% – and loans have grown by 26%.
Stirring Things Up
North Florida's news giant, The Florida Times-Union, recently added a new section to the paper. Aimed at younger readers, the "A.M. Stir" is an irreverent, slightly snarky look at all the news that isn't exactly news. Think Paris Hilton and Britney Spears panty-gate. In order to promote the fresh and biting tone of the section, we came up with a series of fresh and biting ads that had us hankering for our old Wacky Packages.
Here's one – head over to www.trsg.net and check the rest of the series out.
