The Robin Shepherd Group Wins National Gold ADDY® Award
Agency takes home only win in North Florida for First Coast Surfrider campaign
Jacksonville, Florida (June 19, 2008) - The Robin Shepherd Group is the proud recipient of a national Gold ADDY® Award for its work on a public service campaign designed for the First Coast Surfrider Foundation, a non-profit environmental organization in Jacksonville Beach. Shepherd, an award winning full-service marketing, public relations and interactive agency is the only firm in North Florida to receive this honor and only one of four in the regional district that includes Florida and the Caribbean.
"Winning a national Gold ADDY® award alongside some of the most creative work in the industry is a great honor," said Robin Shepherd, president and CEO of The Robin Shepherd Group. "We have always been extremely proud of our poster designs and are thrilled for our work to be recognized on such a large stage."
In April, Shepherd won 13 regional ADDY® awards for its work across a variety of industries at the District Four ADDY® Awards celebration in St. Petersburg. The winners were then entered into the national competition.
The First Coast Surfrider poster campaign was designed to encourage patrons to protect the beaches and eliminate pollution along the shorelines. A series of three posters displayed drawings in the sand of trash cans, recycle bins and ash trays surrounding visuals of actual garbage, bottles and cigarettes to remind people where to place their garbage.
With over 60,000 entries annually, the ADDY® Awards are the world's largest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
The Robin Shepherd Group is an award-winning full service marketing, public relations and interactive firm that has offices in Jacksonville, Atlanta and New Jersey. For more information, visit www.trsg.net.