- Robin Shepherd originally founded the agency as a design boutique back in 1984 with a simple philosophy - to create an atmosphere that would attract the best creatives. "I figured if I could get the most talented people to work with me, I could get the smartest businesses to work with me."
- With all the advancements, evolutions and revolutions that have come down the line over the last 26 years, that core idea still holds true. It's just now, instead of referring strictly to designers and writers, we also define talent as planners, programmers and people who would rather kick back with the latest report from Google Analytics instead of studying the pictures in Communication Arts.
- But, our fundamental belief in the value that aesthetics, creativity and design add to marketing effectiveness is just as strong as ever - as is the work our award-winning and notoriety-building designers are producing.
In search of a cohesive brand identity, Jacksonville's favorite local brewery tapped us to craft its image from the ground up. Opened in fall 2008, Bold City Brewery quickly established a cult following among local beer connoisseurs, but lacked interesting branding to back the unique brew. Headed by a mother-son team, Bold City wanted a look that would bring character and identity to their selection of brews as well as tie the beer to its hometown. "Creating a brand from scratch is one challenge I can't resist," said Kendrick Kidd, senior art director at Robin Shepherd Studios and lead designer for Bold City Brewery. "Bold City Brewery needed an image to match the homegrown and laid back attitude it's known for."
After years of entertaining online audiences with their independently produced songs and videos, Web-based musical comedy duo Rhett and Link released a real-live CD in December 2009. The two reached out to our boy Kendrick Kidd to design the packaging for Up to This Point, a compilation CD that includes a poster and playalong guide. The final result, inspired by the journey of their music-making career and by photography that showed the two trudging through water, is a musical quest with a whimsical, graphic animation style - and is featured in Communication Arts May/June issue.
ABET is one of those little cultural gems that make Jacksonville an even better place to live. We may not have Broadway, but we do have a dedicated group of people who love theater creating theater for other people who love theater - investors and critics be damned. As a big supporter of the arts chock-full of artists ourself, we reached out and offered to put our design skills to work on their behalf.
Here's a little something for all you trivia fans - as a college student, Robin earned extra money painting animation cels for The Beatles' Yellow Submarine movie. Flash forward to 1999, and Robin was selected by the United States Post Office to design their commemorative Yellow Submarine postage stamp.