Real Estate Highlights
With the real estate market now at an all time low, the need for insightful and expert real estate marketing is at an all time high. That said, we'd be the first to tell you that claiming to be a real estate expert over the last few years is a lot like claiming to be a master tulip farmer in 1637. All you needed was a patch of dirt and a little seed money and voila - you could start counting the money, right?
In reality, as crazy as the boom looks in the rearview mirror (and frankly, we were pointing out some of its crazier elements to marketing managers back then) marketing real estate during the early 2000s was not without challenge. With the flood of investors and homeowners looking to move up hitting the market, the competition for target audience attention and financial commitment was an intense exercise that had to be fought in every marketing arena, from newspaper sections to sales center walls.
What helped elevate clients' successes above the competition pre-bubble, mid-bubble and now even post-bubble, are the homebuyer and Realtor insights that we've been cultivating since 1984.
From sellouts for traditional neighborhood developments, age-restricted communities, master planned communities, high-rise condominiums and assisted living complexes, real estate marketing wasn't a trend we stumbled into - it's a pillar that we've built our company upon.
24 Midtown is a new, high-tech luxury apartment tower in (Plantation, Florida). We are crafting the identity, the interior and sales materials.
After a sweet, waterfront high-rise project stalled, we took over and energized the marketing and public relations for the 37-story tower on Jacksonville's Southbank. Traffic and sales doubled over the first five months, and we achieved their goals ahead of schedule.
One of America's largest builders, Centex Homes has built more homes in North Florida than any other builder in the last 25 years. We worked with Centex throughout the state creating identities and marketing for everything from entry-level, starter home communities to luxury waterfront condominiums.