Real Estate Highlights

With the real estate market now at an all time low, the need for insightful and expert real estate marketing is at an all time high. That said, we'd be the first to tell you that claiming to be a real estate expert over the last few years is a lot like claiming to be a master tulip farmer in 1637. All you needed was a patch of dirt and a little seed money and voila - you could start counting the money, right?

In reality, as crazy as the boom looks in the rearview mirror (and frankly, we were pointing out some of its crazier elements to marketing managers back then) marketing real estate during the early 2000s was not without challenge. With the flood of investors and homeowners looking to move up hitting the market, the competition for target audience attention and financial commitment was an intense exercise that had to be fought in every marketing arena, from newspaper sections to sales center walls.

What helped elevate clients' successes above the competition pre-bubble, mid-bubble and now even post-bubble, are the homebuyer and Realtor insights that we've been cultivating since 1984.

From sellouts for traditional neighborhood developments, age-restricted communities, master planned communities, high-rise condominiums and assisted living complexes, real estate marketing wasn't a trend we stumbled into - it's a pillar that we've built our company upon.